I worked for a UX Design firm in Summer 2015. Their biggest client is a Start-up called "Zoom&Go", formerly known as "Zoomandgo.com" prior to my work there. The company facilitates the process of hotel bookings for the B2B world. My job was to entirely recreate the company's brand.
I was trusted with nearly full liberties for this company. I was in charge of the new logo, colours, style guide, business cards, powerpoint and pitch decks, articulation of the mission statement, web design (web and mobile), copywriting for all major marketing material, and banner design. I even tried my hand as a colour consultant and interior designer for the new office space.
The “M” can be transformed into something greater than itself, (ie patterns, flowers, abstract art) with the variations of the logo representing versatility. The sharp edges are reflective of clean, crisp design and the strong angles indicative of boldness. The bright colours on a plain background show attention grabbing design, implying that I add colour to an otherwise blank canvas (without being overbearing).
I created several variations as demonstrated in my mockups. Circular black and white versions can be used for social media confines whereas colourful floral patterns made with repetition can be used for product CDs.
The continuity and universality used within this branding concept finds an ideal balance between multidimensional bold, fresh ideas, and amiable friendliness — what my customers experience when working with me.
View entire publication here
University of Waterloo Chemical Engineering Department
The University of Waterloo's Chemical Engineering Department wanted to create an annual newsletter publication for their alumni.
I managed and oversaw this from beginning to end.
- I co-ordinated the competition of the project name selection
- photographed all professors
- Edited all articles
- Wrote majority of articles in the piece
- Overall design, look and feel
- Assisted with video production and shot content
30 Second Spot Animation created in collaboration with Gabriel Patti. 1st Place Winner of the 2015 Christie Design Award
Our objective was to demonstrate how the synergy of nature’s vital forces results in flourishing life.
There are four movements to the piece, each portraying one of the four elements in action. The video begins and ends with a water droplet, the cyclical giver of life. From the soil grows a tree that breathes life into a tiger. Viewers are then thrust into the tiger’s maw to observe a feather floating in the wind. A metamorphosis occurs between air and fire, as viewers are lead up the fiery belly of a dragon that belches flames onto the screen. These flames coalesce into an eye. A tear falls and is caught, turning into a heart that signifies the co-existentialism of happiness and sadness. Balloons disperse in all directions leaving a water droplet which drips from an infinity symbol to represent the process beginning anew.
The 600 silhouette images were individually drawn in sequence and altered using Illustrator and Photoshop. The team placed each drawing onto a 1920 x 1080 canvas and cut out the centre, leaving behind a transparent silhouette with a black background. The images were sewn together using After Effects while a variety of hand selected videos played on the layer below. The music was edited using Audition. Finally, the visuals and audio were synced together with Premiere Pro.
Adobe Premiere Pro
After Effects® CC
Photoshop + Illustrator
View the Comparative Before and After Version on my Colleague's Account:
Background - Compass is a study about youth behaviour that works directly with high schools to implement positive changes in health policies and programs. Participating schools receive a customized report that includes evidence-based recommendations/feedback for policy and program improvement. These reports are presented to parents, teachers, and potential investors.
The Challenge - Although Compass’ existing report focuses on serious areas such as underage drinking, marijuana use, tobacco use, and bullying, the child-like illustrations and lack of prevalent data organization heavily detract from the study’s significance. It does not appeal to its main audience consisting of professionals. The overuse of colours fight the text for attention and leads to poor visualization. This further trivializes the message Compass wants to convey: that youth need YOUR help.
The Task - My group was tasked with redesigning this report; specifically the main template that would be customized by Compass employees for individual high schools.
Ideation and Development - We focused on enhancing the precedence of information, data visualization, professional branding, continuity, and simplicity. “Info boxes” were used to showcase the data. These squares simultaneously allowed for continuity and versatility without the sacrifice of clarity. Fonts were enlarged and shown against white or light grey backgrounds for easy readability. Large images were utilized to keep the design current and relevant while further enhancing the document’s overall appearance. Photos were edited to be black and white and faces of youth were not shown in order to maintain focus on the data.
Limitations - My team and I could not explore the full extent of our design creativity. The reason? Since we were to create a template that would require constant edits by a Compass designer who was not familiar our software, we had to keep things simple. Time and money is a factor when customization for each school is necessary, so we did not represent data by way of info graphics, charts, graphs, or similar variations that might be tedious to alter. We needed to facilitate this process of changing statistics to create a seamless, simple, user-friendly experience for our client. We also had a difficult time finding royalty free, cost-free stock photos. With no budget, our team needed to find both royalty free and cost free images for use in the report. This was especially difficult because we did not want to show faces in any of the images and the content of the report itself required specific imagery.
My Role - I was the Lead Designer of this project. I derived the initial concept and design elements, created branding guidelines, implemented all revisions, found and edited the stock photos, and fully designed 26 of the 28 pages, including the front and back covers. I also pitched the concept and design to the client who loved the initial look — but because I was not satisfied, I took it upon myself to go above and beyond and redesign the document to look even better. There is always room for improvement!
The Outcome - I am proud to say the client loved the design of the new brochures and had nothing but positive feedback to provide us with. Not only will they be using this design for their existing work, but they have also decided to present it to the federal government as part of their pitch/presentation. My team and I are honoured!
A collection of multi-use logos I've created for clients and competitions. 100% client satisfaction.
I think drawing is a useful skill applicable to many areas and practices. For this reason, I draw regularly, even if it's just a sketch or documentary drawing. The illustrations featured here are only a few of hundreds 8)
Multimedia, Pen, Pencil, Watercolour, Illustrator
Photo Manipulation is an area which I have recently started exploring. I am exhilarated by the wold of design and the tools of Photoshop, in which the only limitation is the imagination.
More to come soon.
I was hired as a contract Art Director by Yield Advertising to think up campaign ideas for Giant Tiger's three new women's fashion lines. We were in competition with another agency for the account and had two weeks to prepare.
Create an empowering campaign idea that our client's customer could wholeheartedly relate to. Make a campaign that was scalable for future initiatives.
Working as a contract Art Director with Yield advertising, I was on a mission to craft a pitch winning campaign idea.
The Creative Director and I worked closely, coming up with several concepts, ruthlessly perfecting two which we took to the CEO of the agency for consideration.
Our winning idea was "Inner Voice". A woman's inner voice is authentic, trusted and gives her permission to do the things that are important to her.
My contract ended prior to the pitch competition for the Giant Tiger account, but needless to say I was beaming when I caught one of the commercials while watching TV a few weeks later :)
Globe and Mail talks about the campaign here
Get Ad News' perspective here
Enter the frightened dreamscape of a small child whose grandmother “Nona” bombards them with food. It’s up to YOU to protect their diets by ensuring they eat the healthy foods and avoid the ‘bad’ foods according to their dietary restrictions.
University project in which we created our first ever game and launched it on the marketplace. Created in collaboration with Gabriel Patti and Andrea Zehr. Final grade of 95%.
Character development and design (all views), mockups, coding, logo
Photos taken for friends, as collaborations, and for clients. Shot with my Nikon D7100.
I was hired to create the logo, business cards, letterhead, website, and style parameters for my client's new Consulting Company. The client wanted the new branding materials to represent the company's professionalism yet approachability with an emphasis on having a fresh perspective.
"Melissa's background in entrepreneurship allows her to truly understand the needs and perspective of her clients. She can clearly articulate the purpose behind her creative decisions. She provided my new company, Calibur Consulting, with professional headshots, logo design/mockups, a letterhead, website, and business cards. The result was exactly what I was looking for. I would highly recommend Melissa to anyone looking for a fresh perspective on branding and design."
- Yakov Pertchik, Principal Consultant at Calibur Consulting
In August 2015, I was hired as a subcontractor under Bluenotion Inc to work on the refinement of the new Rogers Bank website. The primary branding elements were provided, and it was my responsibility to find/edit stock images and create a Usability Mood Board and High Fidelity mockups.
The site is now live at www.rogersbank.com/en/
Photography taken during my travels to Europe in the Fall of 2015. I typically shoot with Nikon back home, but I was quite comfortable using my rented Canon to snap these.
Capturing great photos of animals is more enjoyable to me than eating heavenly hash ice cream. (If you've ever had heavenly hash ice cream, you know that's a big deal.)
I'm particularly interested in recording emotion in the eyes, as you'll see within this gallery.
Shot with both Canon and Nikon, 18-55mm and 70-300mm lenses.
While not my primary focus, I dabble in the expressive world of painting. I work with acrylics, oils, watercolours, and digital media. I've been commissioned for digital work and am currently selling prints of my watercolours. Please contact me for inquiries.
A collection of works from collaborative and client shoots. In most instances, I put together a team of creatives and often assist with overall artistic direction.
Design Fiction project created in partnership with D2L. Primary focus on UX and UI.
View our interactive prototype here.
Team: Melissa Morgan | Taylor Cooney | Lily Jiang | Cody Poultney | Vib Soundrarajah | Drake Dereniowski | Gabriel Patti | Wesley Bush | Stewie Todd | Casey Alexander | ShengHao Liu
uIntuition is a platform that connects talented post secondary students with work opportunities. The client in this case was my team and I, the founders of this company. We needed a brand that would speak to students and businesses alike and spark interest in just about everyone.
Having a founding team with roots at the University of Waterloo, it was decided that we would incorporate both the infamous gold and black colours as well as a grad hat to emphasis our connection to academia. The voice of the company would be friendly and approachable, but always professional. As a company primarily working with creative services, our collateral would directly reflect the quality of our talent. Therefore, we needed to ensure that the quality of our branding material was nothing short of spectacular. Consistency, vibrancy, and sleek design were a must.
I was responsible for copywriting, identifying the brand voice, and creating the mockups to display the collateral. I was actively involved in the conceptualization of the logo and continued as an art director, editor, and ideator throughout the process moving forward.
Michal Ulman - Lead Designer responsible for the visual design of all collateral (bookmarks, door hanger, website, biz cards, flyers, poster, banner)
Nicole Papp & Aqsa Zubair - Contributors to the creative design process.
uIntuition Talent / Various Names (myself included) - Have given their creative work for inclusion on website and collateral for promotional purposes
The University of Waterloo Engineering Department hired me to create a simple but effective informational website for an annual event being hosted by several top tier Canadian Universities.
Front end design around the photographs provided.
Since much of the retouching work I do is confidential, I cannot showcase them here. However, this is a small sample of my work using my favourite Adobe program, Photoshop.
I had the absolute pleasure of photographing the meticulously crafted works of Hamilton based artist Nikola Patti.
This gallery features some of her most recent works, photographed and edited by yours truly.
You can see more of Nikola's work here.
I was hired to create the cover pages and dividers for an important proposal for the city of Stratford. The proposal was for future of the old Cooper train station. The blue line was symbolic of community and unity -- to showcase the collaborative effort that would be required to bring the plan to fruition.
As Art Director of Pixel Tours, I was responsible for the rebrand of Yulio, one of our partner clients. This included the creation of a multipurpose logo design, video storyboarding and direction, copywriting, custom branded VR cardboards, business cards, trade show booth, flyers, whitepaper, and the home page design of the new website.
See yulio.com for more info.
Context: This University project was created in collaboration with Gabriel Patti. The task was to simply create a website, instead we decided to develop the concept of a company.
My role: I co-designed the look and feel, mockups, branding, marketing material, and web pages themselves.
Purpose: To provide the ultimate global fashion platform where people can imagine, create and realize their ideal selves.
What is it? Koral combines the convenience of the internet, benefits of an in-store fitting room and the perks having a personal stylist into one easy to navigate app. Users create an avatar with their own features and dimensions, allowing them to virtually ‘wear’ and securely purchase items from Koral’s huge fashion database consisting of several popular labels.
Functionality: Users create a realistic avatar based on their measurements, skin-tone, age, and height with an option to either upload a headshot or select a model that most resembles them. Completing a short questionnaire along with the use of HTTP cookies give Koral the ability to make customized style suggestions and provide updates based on preferences while simultaneously collecting user data.
Technology: Koral technology allows users to virtually ‘try-on’ clothing and accessories from various labels. A series of algorithms will allow clothing to stretch and shrink accordingly based on their avatar’s body measurements. This creates a realistic fit. Payment and shipping information only needs to be entered once per account. All transactions are secure and occur in-app. By entering the brand name and SKU number of a clothing item, Koral will search for matches from our supported retailers. If successful, the item will be available on the user’s account for mixing and matching.
Features: Koral synergizes four key concepts: massive selection of well-organized inventory, innovative avatar creation, comprehensible e-commerce tactics, and benefits of a personal stylist. The app is a connectivity hub for both fashion retailers and customers with no direct competitors.
Target Audience: Koral primarily caters to males and females age 15-30.
Cost: Free. Revenue is generated from the app’s B2B model in two ways:
1) Commission from online and in-store transactions; Koral gives users are a reference number 2) Real-estate and paid advertisements known as as ‘features’ on the app
Future Updates: Fashion is always evolving. Koral’s participating partners will be able to update their store’s own collections by using a company login ID. This open accessibility model eliminates the need for consistent manual maintenance and updating.
Experimental project created in partnership with D2L.
Melissa Morgan | Andrea Zehr | Jason Cho Emma Richter-Ryan | Josh Cobaschi Matthew Ramos | Hamzah Amin