The “M” can be transformed into something greater than itself, (ie patterns, flowers, abstract art) with the variations of the logo representing versatility. The sharp edges are reflective of clean, crisp design and the strong angles indicative of boldness. The bright colours on a plain background show attention grabbing design, implying that I add colour to an otherwise blank canvas (without being overbearing).
I created several variations as demonstrated in my mockups. Circular black and white versions can be used for social media confines whereas colourful floral patterns made with repetition can be used for product CDs.
The continuity and universality used within this branding concept finds an ideal balance between multidimensional bold, fresh ideas, and amiable friendliness — what my customers experience when working with me.