Context: This University project was created in collaboration with Gabriel Patti. The task was to simply create a website, instead we decided to develop the concept of a company.

My role: I co-designed the look and feel, mockups, branding, marketing material, and web pages themselves.

Purpose: To provide the ultimate global fashion platform where people can imagine, create and realize their ideal selves.

What is it? Koral combines the convenience of the internet, benefits of an in­-store fitting room and the perks having a personal stylist into one easy to navigate app. Users create an avatar with their own features and dimensions, allowing them to virtually ‘wear’ and securely purchase items from Koral’s huge fashion database consisting of several popular labels.

Functionality: Users create a realistic avatar based on their measurements, skin­-tone, age, and height with an option to either upload a headshot or select a model that most resembles them. Completing a short questionnaire along with the use of HTTP cookies give Koral the ability to make customized style suggestions and provide updates based on preferences while simultaneously collecting user data.

Technology: Koral technology allows users to virtually ‘try-­on’ clothing and accessories from various labels. A series of algorithms will allow clothing to stretch and shrink accordingly based on their avatar’s body measurements. This creates a realistic fit. Payment and shipping information only needs to be entered once per account. All transactions are secure and occur in­-app. By entering the brand name and SKU number of a clothing item, Koral will search for matches from our supported retailers. If successful, the item will be available on the user’s account for mixing and matching.

Features: Koral synergizes four key concepts: massive selection of well­-organized inventory, innovative avatar creation, comprehensible e-­commerce tactics, and benefits of a personal stylist. The app is a connectivity hub for both fashion retailers and customers with no direct competitors.

Target Audience: Koral primarily caters to males and females age 15­-30.

Cost: Free. Revenue is generated from the app’s B2B model in two ways:
1) Commission from online and in­-store transactions; Koral gives users are a reference number 2) Real­-estate and paid advertisements known as as ‘features’ on the app

Future Updates: Fashion is always evolving. Koral’s participating partners will be able to update their store’s own collections by using a company login ID. This open accessibility model eliminates the need for consistent manual maintenance and updating.