https://adamhelps.com/

Custom icons were created for the category features in Adam, a volunteering mobile app where neighbors help neighbors.

I was hired to create the 15 primary icons of the app which were used as cover images for categories and on various advertising materials, including TTC bus and billboard ads.

These icons needed to work well on various colored backgrounds, when scaled up to poster size for marketing purposes and on small phone screens. As such, I opted for a tricolor palette with simple shapes and friendly curves.